Pokémon GO Traffic Seen Creeping into Corporate Computer Networks

Signals new challenges for IT staff trying to keep up with the pace of device innovation and viral applications hitting enterprise networks

PALO ALTO, CA –– August 29, 2016 – Nyansa, Inc. (“ni-ans-sah”), a fast-growing innovator of a new generation of network analytics software technology, today reported that the growth of non-traditional cloud-based user application traffic is driving requirements for new tools that help IT staff deal with unanticipated viral applications and their overall impact on user experience and network service quality.

The findings are derived from actual enterprise network data gathered and observed on Nyansa’s Voyance Network Analytics service that monitors over one million enterprise client devices every week, hundreds of thousands of users and petabytes of traffic traversing dozens of corporate computer networks.

Over the last several weeks, approximately six percent of all devices and 15% of all users have accessed the Pokémon GO application at least once on their company networks. Of the top five Web and SAAS applications in use by enterprises, SKYPE™ and Dropbox ™ consumed the most bandwidth across enterprise networks with Box™, Office 365™ and Gmail™ rounding out the remainder.

Pokémon GO, which reached 45 million daily active users in just two weeks, highlights how fast network usage can change. The app’s novel use of augmented reality provides a glimpse into a future where users will dynamically access network services from multiple mobile devices. These new frontiers in app usage will, however, push the boundaries of today’s computer networks. Nyansa’s analysis of all packets exchanged between users and the Pokémon GO app revealed that the number of retransmissions at the Transport layer were up to three times as high as observed with traditional applications.

As viral apps stretch the capabilities of today’s networks, Nyansa’s Voyance service brings together data from all layers and condenses it into a digestible summary, providing an accurate representation of a Pikachu-hunting user’s experience in real-time and over time.

“The fast pace of device technology innovation and the emergence of applications that can quickly go viral will have profound impact on IT staff that simply can’t anticipate the future,” said Clement Renault, Data Scientist at Nyansa, “and we see this problem only becoming more acute.”

“Though network traffic from apps like Pokémon GO consume only a small fraction of today’s corporate computer networks, the implications of this sort of trend are profound. IT staff are simply not able or equipped to adequately deal with the pace of technology changes they are seeing from more sophisticated users, devices and applications that all require some sort of reliable network connectivity. We believe a new generation of analytics technology and tools is essential to help solve these problems,” Renault concluded.

Nyansa is a fast-growing, Silicon Valley based innovator of advanced IT analytics software technology. Venture-backed by Intel Capital and Formation |8, the company was founded in September 2013. Nyansa is credited with developing the first full-stack, vendor-agnostic, cloud-based user performance management platform called Voyance. With it, organizations are able to automate the end-to-end analysis and correlation or critical infrastructure data to improve the productivity, performance and security of critical devices on the wired/wireless network.

The world’s largest and only public SaaS IT analytics service available today, Voyance currently analyzes user network traffic from over 20 million client devices across thousands of customer sites at companies including Tesla, Uber, Lululemon, Home Depot, MuleSoft, SF International Airport, Stanford, Northeast Georgia Healthcare System and many others.

Purpose-built for quantifying the user experience within increasingly mobile enterprise network environments. Voyance is the only analytics system that analyzes every wired and wireless client network transaction in real time and over time. With Voyance, organizations can now proactively predict client problems, optimize their network and justify infrastructure changes based on actual user, network and application data. This serves to improve user productivity while radically reducing the time and expense related to optimizing IT network operations from the client to the cloud.


Media Contact
David Callisch
Nyansa, Inc.
+1 (408) 504-5487